Advertising  | Marketing

The Sharpest Yet advert was created to launch SHARPEN into the New Zealand Market.

For a product that is used initially to burn down grass in preparation for planting it was decided to play on the perception of a razor being the closest shave and that by association this product was the sharpest herbicide on the market yet. This idea then translated into visuals symbolic of shaving away stubble to reveal perfect soil and growing conditions underneath. The juxtiposition of colourful razors sitting on green country side achieved a cut through effect in the magazines in which it appeared.

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