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DesignManagers has had a long association with Hirepool with a business relationship spanning 20 years. During that time Designmanagers has been requested to several brand changes as the company grew. At least 9 aquisition or transitional rebrands have also been incorporated during the same period

In 2013 following the major acquisition of competitor Hirequip the new combined company required a new logo and a strategic platform to move forward on as the undisputed leader in NZ hire.