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Nail One was created in a pitch situation for a nationwide franchisor. The main purpose was to reposition the franchise as a quality construction company, to counter the current perception of the franchise being handyman orientated.

The choice of bold block style text, a black and white colour scheme and the use of simple graphics of the nail, were all deliberate moves to position the company in this different category.

The extension of the logo into collateral allowed us to highlight the architectural shapes within the word mark to give the impression of a Plan Detail and high quality positioning.

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