External Comms | Marketing
The Onsite magazine was an initiative of the Onsite Marketing Manager. The whole idea was to present the company in a totally new and refreshing way compared to the competitors marketing material which was most often specifications based brochure work.
Bu adopting a magazine look approach it allowed us to showcase a wide variety of product in a very concentrated way. This was an essential tool for the company as it moved beyond offering a limited product range into becoming a full service rental company. Pictures in the Magazine immediately showed the scope of product on offer, and more importantly in use in a wide variety of locations.
The magazine was deliberately pictorially big, typographically bold, and colourful. Designed to be skimmed for visual impact rather than word heavy.