CASE STUDY DESCRIPTION

WetRider is a startup watersport accessory brand that is 100% owned by DesignManagers.

Over the Xmas break of 2017/18 it was decided to pursue a personal interest and explore an apparent gap in the market.
Over 2018 DesignManagers has developed the new name, positioning and a logo to drive the brand forward into the intended active watersport market.
It has also developed three innovative products that are totally unique on the world stage. These products have then been followed through with retail packaging, product booklets etc to take the new products to market.
From the outset, the goal was to present the new products and Wetrider brand in a way that made it appear established, professional and equal to any other watersport brand on the market.

 

  • Naming
  • Branding
  • Print Communications
  • Digital Communications
  • Video & Photography
  • Product Design
  • Packaging
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