External Communications  | Marketing

Redstar required a capability document that not only showcased the products they sell but also reinforced their positioning as a supplier who thinks through all the options and provides the best solution available, not the easiest solution.

The resulting design is a careful mix of bold colour, textures and white space to give plenty of impact but still appeal to the type of clientele that work with and buy industrial machinery. The use of big bold headlines not only spell out each category they provide an anchor for each spread. Overall there is a deliberate visual link to race car type imagery, and high performance sport.