Logo | Naming | Tag Line | Packaging | Product Range
Zigana was a boutique New Zealand made coffee brand already on the supermarket shelves. DesignManagers identified that the appearance and positioning was not up to the standard of its product or the many competitors on the supermarket shelves. Worse still we established it had the appearance and perception of a volume made instant coffee not a batch roasted fresh product. Therefore Designmanagers set about redesigning the pack and in the process redefining what the brand represented (high quality Turkish Coffee originating in the Zigana Mountain Range) and creating a tagline that had relevance to the Wolf icon that had been in use for several years.