About WetRider
WetRider is a watersport accessory brand.
As a New Zealand startup, it has operated since 2018, Wetrider is a niche operator in the watersport/adventure equipment market. Wetrider retails in NZ, Australia, and USA.
Background
During 2018 DesignManagers developed the new name, positioning, and the logo to drive the brand forward into the intended active watersport market.
The initial launch products have then been dressed with retail packaging, and trade product booklets produced to take the new products to market in the retail space.
Goals
From the outset, the goal was to present and position the new products and the new brand in a way that made it appear established, professional and equal to any other watersport brand on the market. Despite being a minow in the market the intention was to be seen as an equal contender.